Editorial independence
Editorial decisions should be based on scholarly merit and the journal’s editorial criteria. Advertising, sponsorship, marketing relationships or institutional interests should not determine acceptance or rejection of scholarly content.
Advertising
If advertising or sponsored material is introduced, it should be clearly distinguishable from editorial and scholarly content and should not be presented in a manner that could mislead readers.
Revenue transparency
The journal should disclose relevant revenue models and any relationships that could reasonably be perceived as affecting editorial independence.